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Māngere-Ōtāhuhu
Local Board
18 October
2017
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Māngere-Ōtāhuhu
Social Enterprise Collective Funding 17/18
File No.: CP2017/18737
Purpose
1. To
approve funding of $30,000 to an umbrella group on behalf of the Māngere Ōtāhuhu Social Enterprise Collective (MOSEC).
Executive
summary
2. The
Arts, Community and Events (ACE) 2017/2018 work programme line item 631
allocates $30,000 to build capacity for community-led economic development and
social enterprise for the Māngere-Ōtāhuhu community, subject to
board approval of activities.
3. The
Māngere-Ōtāhuhu Local Board funded $20,000 to MOSEC in the
2016/2017 financial year. This budget has increased for 2017/2018.
4. In
2016/17, MOSEC successes included the PopUp South brand, a retail shop in Old
Papatoetoe, a pop-up retail container at Wynyard Quarter, a website and
Facebook page. The plan for the future is to build on the successes of
the 2016/2017 year by continuing to provide a platform to support a diverse
cross-community collective based in Māngere-Ōtāhuhu to:
· drive
development and provision of opportunities
· support
performing and visual artists, both traditional and contemporary
· provide
for the intergenerational transfer of cultural skills and heritage
· showcase
arts and culture
· develop
business models for the sustainability of social enterprise in
Māngere-Ōtāhuhu through the PopUp South initiative
· contract
a coordinator to organise and facilitate the participation of MOSEC in social
enterprise initiatives.
5. An
umbrella group will recruit and manage the coordinator and provide mentoring
advice to MOSEC. The preference would be for a local group to undertake this
umbrella role.
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Recommendation/s
That the Māngere-Ōtāhuhu
Local Board:
a) approve
funding of $30,000 to an umbrella group to contract and manage a coordinator
for the Māngere Ōtāhuhu Social Enterprise Collective to
participate in social enterprise initiatives.
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Comments
Background
6. MOSEC was formed in 2015 and initially included
representatives from Taulanga U
7. In
2016, the local board approved funding for to act as host
organisation for MOSEC. The funding was to support capacity building for social
enterprise entrepreneurship to improve economic outcomes for local Pacific and
Māori communities.
8. MOSEC is a community-led social enterprise initiative. It showcases
Māngere-Ōtāhuhu’s rich and unique diversity by:
· supporting local talented people to use their skills and traditions to
create unique products
· sourcing places to exhibit and sell those products
· using traditional skills which creates positive inter-generational
social and cultural impact
· generating a source of income for local artists.
9. MOSEC created the PopUp South brand to showcase retail
initiatives including a retail outlet shop in Old Papatoetoe and collaboration
with The Southern Initiative and partnering with Pānuku
Development Auckland on a pop-up retail container at Wynyard Quarter from 1-21
December 2016, and 13 April to 17 May 2017. MOSEC has worked to raise the
profile of the craft market at Massey Homestead, created the www.popupsouth.com
website and a Facebook page.
10. CIDANZ delivered the administrative umbrella role for MOSEC during
2016/2017.
Allocation of budget for
2017/2018
11. MOSEC held an
open day on 6 September 2017 to grow membership and set direction. Three new
groups have since joined: Māngere East Access Trust (Māngere East
Community Centre), Māngere Mountain Education Centre and Repfm, a youth
focussed and driven radio station based in Māngere.
12. The following
project focus points for 2017/2018 have been identified:
a) Building
the collective to incorporate a broader cross section of local artists and
organisations.
b) Continued
development of a comprehensive database of talent from
Māngere-Ōtāhuhu.
c) Continued
development of customer base and initial customer feedback channels, such as
the website.
d) Building
MOSEC’s internal infrastructure towards a successful and sustainable
organisation ie capacity building, administration, marketing.
e) Development
of new sales channels through existing sales outlets e.g. design stores,
libraries, community places and facilities, and commercial outlets.
f) Development
of local makers and artists to ensure quality and output targets are able to be
achieved.
g) Development
of a diverse income strategy to ensure continued development into the future.
13. To achieve
the objectives above MOSEC has proposed the following deliverable outputs:
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Project strand
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Notes
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Timeframe
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Proposed budget
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Engage a project coordinator
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To support with the
administrative, marketing and logistical coordination for MOSEC activities:
1. Develop internal
administrative systems including financial management, database management
and a collective
communications and decision
making strategy.
2. Organise logistics of the
waterfront market/PopUp shop.
3. Ensure communications with
artists, customers and the wider
community are clear.
5. Support the broader vision
of the collective.
6. Seek and scope out
additional locations for point of sale initiatives.
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Recruit for role ASAP, in
place by October.
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$16,500
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Engage a project mentor
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To oversee the contracting and
management of the Project
Coordinator for the first 3
months of the contract period to ensure
targets are met, appropriate
systems developed and key tasks completed.
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October to December 2017
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$2,500
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Waterfront container popup
shop
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To work in partnership with
Pānuku to present a third Auckland Waterfront market for Māngere
Ōtāhuhu crafts-people to sell their products to regional and
international
visitors.
- Budget
to ensure professional design and staffing of pop up experience.
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December 2017 for three weeks.
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$6,000
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Customer development
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To develop and implement a
marketing strategy for the collective including targeted social media,
advertising and point of sale print collateral.
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Ongoing
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$5,000
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Total
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$30,000
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14. An umbrella
group to administer the funding needs to be identified because MOSEC is not a
legal entity. The organisation is growing and a coordinator is
now required to advance opportunities for MOSEC to participate in. A paid
coordinator would remove the pressure of responsibility from one group to
manage administrative duties and allow for fuller participation from all
groups.
15. A coordinator
would also provide the opportunity for the collective to grow, support
providing an income to local artists through social enterprise and brand
Māngere-Ōtāhuhu as a destination which provides quality
traditional and contemporary arts and crafts.
16. The
coordinator would be engaged in empowering and building the capacity of
community groups in Māngere-Ōtāhuhu.
17. The
funding requested is required to achieve the objectives of MOSEC for this
financial year, assisted by the appointment of an umbrella group and
coordinator. Should the funding not be approved, MOSEC will be unable to
progress its objectives.
Consideration
Local
board views and implications
18. The following
outcomes in the Māngere-Ōtāhuhu Local Board Plan 2017 are
supported by the work that MOSEC engages in with the community:
· we are the heart of Māori and Pasifika culture
· a strong local economy
· a place where everyone thrives and belongs
Māori
impact statement
19. The strategic
broker for Māngere-Ōtāhuhu is actively recruiting local marae
onto MOSEC to ensure Māori representation on the collective and
participation in the community.
Implementation
20. Staff will
work with MOSEC to identify an appropriate umbrella group and process the
funding agreement.
21. In
the future the social enterprise initiatives under MOSEC may be able to be
expanded into a multi-board programme, this would be the next step beyond this
year’s deliverables.
Attachments
There are no attachments for
this report.
Signatories
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Authors
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Helen Grant - Community Development Facilitator
Natia Tucker - Advisor
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Authorisers
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Graham Bodman - General Manager Arts, Community and
Events
Neil Taylor – Acting Relationship Manager
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