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Ōtara-Papatoetoe
Local Board
07 July 2020
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Community
lease renewal and variation for Ngāti Ōtara Marae Society
Incorporated, Ngāti Ōtara Park, 100R Ōtara Road, Ōtara
File No.: CP2020/08634
Te take mō te
pūrongo
Purpose of the report
1. To renew the community lease for Ngāti Ōtara Marae Society
Incorporated for the occupation of part of Ngāti Ōtara Park, 100R
Ōtara Road, Ōtara.
Whakarāpopototanga matua
Executive summary
2. Community leases are one of the ways in which the council provides
support to local community organisations, assisting them to sustain the activities and experiences they
provide in alignment with recognised local priorities.
3. A process has been undertaken for the lease renewal that includes:
· a review of the tenant’s performance to ensure that all lease
conditions are being met
· a review to determine there is sufficient need for the required use of
the premises, or any part of the premises, and that it is not required for any
other purpose
· that the organisations hold sufficient funds to meet their financial
liabilities and are financially sustainable
· that the services and programmes offered align with the objectives
in the Ōtara-Papatoetoe Local Board Plan 2017.
4. Ngāti Ōtara Marae Society Incorporated entered into a
lease with the former Manukau City Council in March 1985 for the group-owned
buildings on Ngāti Ōtara Park at 100R Ōtara Road, Ōtara.
The lease term is for 33 years with one 33 year right of renewal. The
lease renewal will be effective from 1 March 2018 and will finally expire on 28
February 2051.
5. Staff are satisfied that the group meets the standards specified
above and recommends the lease be renewed for Ngāti Ōtara Marae Society Incorporated with an amendments to allow
for one eight-year renewal at this time with a final 25-year renewal in 2026
and a staged withdrawal from the current site as the proposed new staged
building is completed.
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Ngā tūtohunga
Recommendation/s
That the Ōtara-Papatoetoe
Local Board:
a) approve
the renewal of the community lease to Ngāti Ōtara Marae Society
Incorporated for the land at Ngāti Ōtara Park, 100R Ōtara
Road, Ōtara subject to the terms and conditions of the existing lease
dated 25 April 1985 with the following amendments:
i) this
renewal to be for a period of eight years, followed by a second renewal in
2026 for a period of 25-years; with the final expiry of 28 February 2051.
ii) the
schedule to the lease agreement (“the leased area”) (Attachment
A) be amended to read “All those pieces of land situated at Otara
Road, Otara and known as Ngati Otara Park described as Lot 180 Deposited Plan
49685 as outlined on the plan attached as the amended schedule.”
b) approve
a clause to allow for the removal/demolition of the wharekai, wharenui and
wharepaku buildings and subsequent staged withdrawal of the society from the
current site as the new marae complex building stages are completed and receive
certificate code compliance.
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Horopaki
Context
The
land
6. The
current lease at Ngāti Ōtara Reserve, 100R Ōtara Road,
Ōtara is for land described as Part Lot 162 Deposited Plan 49685 shown
"A" on SO 56819 (262 square meters) Part NA41D/932, Part Allotment
520 Manurewa Parish shown
"B" on SO 568219 and Part Lot 180 Deposited Plan 49685 shown
"C" on SO 56819 (9155 square meters) - No title.
7. The
land is held by the Crown through the Department of Conservation as a
classified local purpose (marae/community) reserve and vested in Auckland
Council, in trust, for that purpose. Generally, as Crown land, it may be
returned to Crown control and used as redress for any successful claim for the
land made under the Treaty of Waitangi Act 1975. Advice has been received
from Council’s Manager of Treaty Settlements that the Crown has not
included any Ngāti Otara Park land in a proposed Treaty settlement with Te
Ākitai Waiohua.
8. Ngati
Otara Marae Society has agreed to reduce the lease area to include the
footprint of the wharenui, wharekai and wharepaku; and the area occupied by Te
Kōhanga Reo o Ōtara Marae (Attachment A). They also agree
to withdraw from the wharenui, wharekai and wharepaku sites as the new build at
95R Ōtara Road receives building code compliance.
Te Kōhanga Reo o Ngāti Ōtara Marae left
to right wharepaku, wharenui, wharekai,
Ngāti Ōtara Marae, 100R Ōtara Road,
Ōtara
Ngāti
Ōtara Marae Society Incorporated
9. Ngāti
Ōtara Marae Society Incorporated was first incorporated in June 1982;
although they have been active in Ōtara since the suburb was established
in the 1960s. Land for the marae was set aside on the area now known as
Ngāti Ōtara Park. The first stage of the marae was opened in
April 1972, following the relocation of an ex-government building from
Ōtāhuhu; this building is now the wharekai (dining hall). The
current lease for the marae was signed with Manukau City Council in 1985.
A new wharenui (meeting house) and wharepaku (ablution block) were built and
opened in February 1991. A kōhanga reo was built on the corner of
Gilbert and Ōtara roads in 1993.
10. Members
of the marae have been active in the development of the community of Ōtara
from its outset. These include Te Puke Ōtara, Kokiri Te Rāhuitanga, Māori
Women’s Welfare League branches (Te Rongo Pai and Te Rau
Aroha), Māori Wardens
(including Turehou, Ōtara
and Tongan wardens), Whaiora
Marae, Ōtara Health, Ōtara Community Networks, Ōtara Resource
Network, Nga Kōhanga Reo, Ōtara Music Arts
Centre and The Ōtara Rugby League Football Club (Scorpions).
11. The
marae society is currently part of a joint project with the Scorpions rugby
league club and council to build new facilities for both groups at Ngāti
Ōtara Park. The kōhanga reo will continue to operate from its current location.
12. The
marae society have indicated that they will not be able to maintain both the
existing buildings and the new complex, once completed. They have agreed
to progressively withdraw from the current buildings as each stage of the new
building is completed. The budget for the new build does contain
allowance for the removal/demolition of the existing buildings and
reinstatement of the land once each stage of the new facility is completed.
13. Staff therefore recommend an amendment to the renewal agreement to
allow for a phased withdrawal from the current site as each stage of the new
building are completed and given code compliance certification.
Tātaritanga me ngā
tohutohu
Analysis and advice
14. The group had submitted a
comprehensive lease renewal application, including financial statements.
15. Under the terms of the lease, the
renewal can be approved if council is satisfied that the group has not breached
any terms, there is sufficient need for the activities undertaken and the
property is not required for any other purpose.
16. The group is not in breach of their
lease and the financial accounts reflect that they have sufficient reserves to
meet their liabilities and all appear to be well managed.
17. A site visit was undertaken on
22 February 2019 and the buildings, although some now are aged, are well cared
for.
Tauākī whakaaweawe
āhuarangi
Climate impact statement
18. There is no impact on greenhouse gas
emissions as the proposal does not introduce any new source of emissions.
19. Climate change has the potential to
impact the term proposed because the sits within a flood plain.
Ngāti
Ōtara Marae, 100R Otara Road, Ōtara
20. Flood
plains show areas predicted to be covered by flood water as a result of a
1-in-100-year rainstorm event by river or surface flooding.
Ngā whakaaweawe me
ngā tirohanga a te rōpū Kaunihera
Council group impacts and views
21. The proposed lease renewal has
been discussed with the parks and places specialist and community empowerment
unit, who have no objections to the renewal. Council’s
Manager of Treaty Settlements has advised on the status of the land regarding
future treaty settlements.
22. There are no identified impacts
on other parts of the council group. The views of council-controlled organisations were not required for the
preparation of this report.
Ngā whakaaweawe
ā-rohe me ngā tirohanga a te poari ā-rohe
Local impacts and local board views
23. The
recommendation within this report fall within the local board’s allocated
authority relating to local recreation, sports and community facilities.
24. The
renewal was discussed with the local board at the monthly Mahi Tahi workshop on
26 March 2019 and a separate workshop on 10 September 2019. The decision
on the renewal of the lease was deferred at the 16 July 2019 local board
meeting, to allow for discussion with the society on the gradual removal or
demolition of the current wharekai, wharenui and wharepaku as each stage of the
marae building on Ngati Otara Park are completed. Further discussions
were held with the local board at their workshops of 25 February, 5 May
and 26 May 2020.
25. The recommendation supports the Ōtara-Papatoetoe
Local Board 2017 Plan outcome of empowered, inclusive and prosperous
communities.
Tauākī whakaaweawe
Māori
Māori impact statement
26. Auckland Council is committed to meeting its responsibilities under
Te Tiriti o Waitangi and
its broader statutory obligations to Māori. Support for Māori
initiatives and outcomes are detailed in Whiria Te Muka Tangata,
Auckland Council’s Māori Responsiveness Framework.
27. The lease renewal was presented at the South/Central Mana Whenua
Forum meeting of 29 May 2019. No obligations were raised by the
forum members present.
Ngā ritenga
ā-pūtea
Financial implications
28. There are no
financial implications associated with the renewal of this community lease.
Ngā raru tūpono me ngā
whakamaurutanga
Risks and mitigations
29. The
provision for the renewal of the community lease is provided for in the lease
agreement granted to the group.
30. Council has a
contractual responsibility to agree to the lease renewal if the conditions
stipulated in the lease has been met.
31. Should the
renewals not be granted, it will affect the group’s operations and their
ability to undertake their activities and support of the local Ōtara and
Papatoetoe communities.
Ngā koringa ā-muri
Next steps
32. Subject to the local board approval of the renewal of the community
lease, staff will prepare the renewal document for signing by the group.
Ngā tāpirihanga
Attachments
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No.
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Title
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Page
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Site map: Ngāti Ōtara Marae Society Incorporated,
Ngāti Ōtara Park, 100R Ōtara Road, Ōtara
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13
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Ngā kaihaina
Signatories
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Author
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Jenny Young - Community Lease Advisor
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Authorisers
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Rod Sheridan - General Manager Community Facilities
Victoria Villaraza - Relationship Manager,
Mangere-Otahuhu and Otara-Papatoetoe Local Boards
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Ōtara-Papatoetoe
Local Board
07 July 2020
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New community lease for Haumaru Housing
Limited Partnership at 161 East Tamaki Road, Ōtara
File No.: CP2020/08636
Te take mō te
pūrongo
Purpose of the report
1. To
seek a new community building-lease with Haumaru Housing Limited Partnership for the Ōtara Seniors’ Lounge, 161 East Tamaki Road, Ōtara.
Whakarāpopototanga matua
Executive summary
2. Community leases are one of the ways in which the council provides
support to local community organisations, assisting them to sustain the
activities and experiences they provide in alignment with recognised local
priorities.
3. Haumaru Housing Limited Partnership (a joint partnership between
Auckland Council and Selwyn Foundation) manages the Ōtara Court housing
for older people complex at 161 East Tamaki Road, Ōtara. The group
has applied to lease the council-owned seniors’ lounge and surrounding
gardens adjacent to the complex.
4. Staff
is satisfied that the group meets the standards specified in the Community
Occupancy Guidelines July 2012 and recommends the lease be granted under the
standard terms and conditions of the guidelines.
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Ngā tūtohunga
Recommendation/s
That the Ōtara-Papatoetoe
Local Board:
a) note
the public notification of the intention, under section 138 of the Local
Government Act 2002, to grant a new community lease to Haumaru Housing
Limited Partnership for the land and building at 161 East Tamaki Road,
Ōtara as outlined in Attachment A.
b) appoint
a hearing panel to consider objections received following the public
notification, and make a decision.
c) grant,
subject to any objections to the lease being resolved, under section 138 of
the Local Government Act 2002, a community building-lease to Haumaru Housing
Limited Partnership for the building and surrounding garden of the Ōtara
Seniors’ Lounge at 161 East Tamaki Road, Ōtara, described as Part
Lot 1 Deposited Plan 39471 comprising 751 square meters NA1056/261 (Part
-Cancelled) (Attachment A) under the following terms and conditions:
i) term
– five years from 1 September 2020 with one renewal for a further five
years and a final expiry of 31 August 2030
ii) rent – one
dollar ($1.00) plus GST per annum if demanded
iii) annual subsidised
maintenance fee - $500 (plus GST)
iv) permitted
use – primarily activities for and by the wider Ōtara community of
senior citizens
v) community
outcomes plan – to be approved by the local board chair and attached to
the lease agreement
vi) all other
terms and conditions in accordance with the Auckland Council Community
Occupancy Guidelines July 2012 and the Local Government Act 2002.
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Horopaki
Context
The property
5. The
council-owned Ōtara Senior Citizens’ Lounge is located at the front
of the Ōtara Court housing for older people complex at 161 East Tamaki
Road, Otara. The building and its immediate surrounds are approximately
255 square meters (more or less).
6. Ōtara Court is described as Part Lot 1 Deposited Plan 39471
(NA1056/261) (Part –Cancelled) being 751 square meters. The
property is held in fee simple by the Auckland Council under the Local
Government Act 2002; and as such public notification and iwi consultation is
required for leases of more than six-months duration.
Tātaritanga me ngā
tohutohu
Analysis and advice
7. The Senior Citizens’ Lounge provides a valuable resource for
the Ōtara community and for the residents of the Ōtara Court housing
complex for older persons.
8. The property has been leased to Ōtara Business Association to
manage while a long-term tenant found. Haumaru Housing Limited
Partnership, who manage Ōtara Court, have applied to lease the senior citizens’
lounge. This will enable the hall to be managed on-site and be available
to the residents of Ōtara Court and to the senior citizens of the wider
Ōtara community.
Tauākī whakaaweawe
āhuarangi
Climate impact statement
9. The designated impact level
of the recommended decision on greenhouse gas emissions is “no
impact” because the proposal continues an existing activity and does not
introduce any new sources of emissions.
10. Climate change has a slight
potential to impact the lease as the site does sit adjacent to a flooding
zone. The building is not near the coast.
Otara Seniors’ Lounge (circled), 161 East Tamaki
Road, Ōtara
11. Note: A flood happens
when heavy rainfall overwhelms the capacity of natural or designed drainage
systems. Floods become dangerous if the water is very deep or travelling
very fast or if the flood waters have risen very quickly, or if they contain
debris like tree branches and sheets of iron.
Ngā whakaaweawe me
ngā tirohanga a te rōpū Kaunihera
Council group impacts and views
12. The proposed lease has no
identified impacts on other parts of the council group. The views of
council-controlled organisations were not required for the
preparation of the advice
in this report.
Ngā whakaaweawe
ā-rohe me ngā tirohanga a te poari ā-rohe
Local impacts and local board views
13. The recommendations within this report fall within local
boards’ allocated authority relating to the local recreation, sports and
community facilities. The tenancy was discussed at the local board
workshop of 23 June 2020.
Tauākī whakaaweawe
Māori
Māori impact statement
14. Community leases support a wide range of activities and groups and
are awarded based on an understanding of local needs, interests and
priorities. They create local benefits for many communities, including
Māori. Many of the residents of Ōtara Court are Māori and
will benefit from continued availability of the hall. Information on the
proposed lease was distributed to the South-Central Mana Whenua Forum in late
June 2020, any obligations by forum members will be reported verbally to the
meeting. Formal consultation with local iwi will take place alongside the
public notification of the intention to lease the property.
Ngā ritenga
ā-pūtea
Financial implications
15. All costs involved in the advertising of the intention to lease and
preparation of lease documents are borne by Auckland Council.
Ngā raru tūpono me
ngā whakamaurutanga
Risks and mitigations
16. If the lease for the hall is not granted it would not be available
for use to the residents of Ōtara Court and the wider Ōtara
community. There is also a risk that, by being unoccupied, the hall may
be susceptible to vandalism.
Ngā koringa ā-muri
Next steps
17. Subject to approval
by the local board, the intention to lease will be publicly advertised in the
Manukau Courier, council’s website and via social media outlets and
formal iwi engagement undertaken.
Ngā tāpirihanga
Attachments
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No.
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Title
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Page
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a⇩
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Site map: Haumaru Housing Limited Partnership,
Ōtara Seniors’ Lounge, 161 East Tamaki Road, Ōtara
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19
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Ngā kaihaina
Signatories
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Author
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Jenny Young - Community Lease Advisor
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Authorisers
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Rod Sheridan - General Manager Community Facilities
Victoria Villaraza - Relationship Manager,
Mangere-Otahuhu and Otara-Papatoetoe Local Boards
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Ōtara-Papatoetoe
Local Board
07 July 2020
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ATEED six-monthly report to the
Ōtara-Papatoetoe Local Board
File No.: CP2020/08704
Te take mō te
pūrongo
Purpose of the report
1. This report provides the Ōtara-Papatoetoe
Local Board with highlights of ATEED’s activities
in the Ōtara-Papatoetoe Local
Board area as well as ATEED’s regional activities for the six months 1
July to 31 December 2019
2. This report should be read in conjunction with ATEED’s Quarter
1 and Quarter 2 reports to Auckland Council (available
at www.aucklandnz.com).
Although these reports focus primarily on the breadth of ATEED’s work at
a regional level, much of the work highlighted has significant local impact.
Whakarāpopototanga matua
Executive summary
3. This report provides the Ōtara-Papatoetoe
Local Board with relevant information on the following
ATEED activities:
· Locally driven initiatives: Pop-Up Business School, Business
Sustainability Follow-Up Programme, Little India Promotion
· Supporting local business growth
· Filming activity
· Young Enterprise Scheme
· Youth connections
· Local and regional destination management and marketing
· Delivered, funded and facilitated events
4. Further detail on these activities is listed under Analysis and
advice.
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Ngā tūtohunga
Recommendation/s
That the Ōtara-Papatoetoe
Local Board:
a) receive ATEED’s update to the Ōtara-Papatoetoe
Local Board – March 2020.
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Horopaki
Context
5. ATEED has two areas of focus:
Economic Development – including
business support, business attraction and investment, local economic
development, trade and industry development, skills employment and talent and
innovation and entrepreneurship.
Destination - supporting sustainable
growth of the visitor economy with a focus on destination marketing and
management, major events, business events (meetings and conventions) and
international student attraction and retention.
6. These two
portfolios also share a common platform relating to the promotion of the city
globally to ensure that Auckland competes effectively with other mid-tier high
quality of life cities.
7. ATEED works with local boards, Council and CCOs to support
decision-making on local economic growth, and facilitates or co-ordinates the
delivery of local economic development activity. ATEED ensures that the
regional activities that ATEED leads or delivers are fully leveraged to support
local economic growth and employment.
8. In addition, ATEED’s dedicated Local Economic Development
(LED) team works with local boards who allocate locally-driven initiatives
(LDI) budget to economic development activities. The LED team delivers a range
of services[1] such as
the development of proposals, including feasibility studies that enable local
boards to directly fund or otherwise advocate for the implementation of local
initiatives.
9. ATEED delivers its services at the local level through business hubs
based in the north, west and south of the region, as well as its central office
at 167B Victoria Street West.
10. Additional information about ATEED’s role and activities can
be found at www.aucklandnz.com/ateed
Tātaritanga me ngā
tohutohu
Analysis and advice
11. As
at 31 December 2019[2],
1876 businesses had been through an ATEED intervention or programme. Of these,
33 businesses were in the Ōtara-Papatoetoe Local Board area – 17 businesses went through
Destination-related programmes and 16 businesses went through Economic
Development-related programmes.
Economic Development
Locally Driven Initiatives:
12. Pop-Up Business School: Event successfully delivered in Q2 with around 50 attendees. It
was held from November 25th to December 6th at Te Haa O
Manukau, with the event listed on the ATEED website. A report of the event will
be available in Q3.
13. Business
Sustainability Follow-Up Programme: Staff worked with an environmental
consultant to design a local business sustainability challenge. The local business sustainability
challenge was due to launch on 5 March 2020.
14. Little
India Promotion: Based on the quote received from the
media specialist in November, the digital visitor’s attraction programme
was agreed including a social media campaign via its mobile apps, Facebook and
Instagram.
Supporting Local Business Growth
15. This area is serviced by the
Business and Enterprise team in the South hub, based in Te Haa o Manukau. The
team comprises of two Business and Innovation Advisors and administration
support. The role of this team is to support the growth
of Auckland’s key internationally competitive sectors and to support to
provide quality jobs.
16. A key programme in
achieving this is central government’s Regional Business Partnership
Network (RBPN). This is delivered by ATEED’s nine Business and Innovation
Advisors (BIA), whose role is to connect local businesses to resources, experts
and services in innovation, R&D, business growth and management.
17. ATEED’s
BIAs engage 1:1 with businesses through a discovery meeting to understand their
challenges, gather key data, and provide connections / recommendations via an
action plan.
18. Where businesses
qualify (meet the programme criteria and/or align to ATEED’s purpose as
defined in the SOI) the advisors facilitate government support to qualifying
businesses, in the form of:
· Callaghan Innovation R&D grants (including Getting Started,
project and student grants (https://www.callaghaninnovation.govt.nz/grants)
· Callaghan Innovation subsidised innovation programmes
o (https://www.callaghaninnovation.govt.nz/innovation-skills)
· RBPN business capability vouchers (NZTE), where the business owner
may be issued co-funding up to $5,000 per annum for business training via
registered service providers. Voucher co-funding is prioritised to businesses
accessing this service for the first time, in order to encourage more
businesses to engage with experts to assist their management and growth.
· NZTE services such as Export Essentials (https://workshop.exportessentials.nz/register/)
· Referrals to NZ Business Mentors via The Chamber of Commerce.
19. During the reporting period,
ATEED Business and Innovation Advisors engaged with 20 businesses and
individuals in the Ōtara-Papatoetoe Local Board area, 0 for innovation
advice and services and 16 for business growth and capability advice and services.
From these engagements:
· 0 connections were made to Callaghan Innovation services and
programmes
· 0 RBPN vouchers were issued to assist with business capability
training
· 0 referrals were made to Business Mentors New Zealand
· 2 connections were made to ATEED staff and programmes
· 14 connections were made to other businesses or programmes.
Other support for new businesses
20. During the period, ATEED also
ran workshops and events aimed at establishing or growing a new business and
building capability. 5 people from the Ōtara-Papatoetoe Local Board area
attended an event below:
· Starting off Right workshop - 1
· Business clinic – 4
· Innovation clinic – 0
Filming activity
within the Ōtara-Papatoetoe Local Board area
21. ATEED’s
Screen Auckland team facilitates, processes and issues
film permits for filming activity in public open space. This activity supports
local businesses and employment, as well as providing a
revenue stream to local boards for the use of local parks.
22. Between 1 July and 31 December
2019, a total of 310 film permits[3]
were issued in the Auckland
region, 9 of these permits were issued in the Ōtara-Papatoetoe Local Board
area.
23. The Ōtara-Papatoetoe Local Board
area’s share of film permit
revenue was $1,260.87[4]
for the period (total for all boards combined was $38,208.55).
24. Some of the key film
productions that were issued permits to film in the Ōtara-Papatoetoe Local
Board area were:
· The
Justice of Bunny King
· Cowboy
Bebop
· Take
Home Pay
· The
Tender Trap
· Head
High
Young Enterprise Scheme (YES)
25. The Auckland Chamber of Commerce
has delivered the Lion Foundation Young Enterprise
Scheme (YES) since January 2018.
ATEED maintains a strategic role. During the period, there were 58 schools participating in the Auckland YES programme,
representing 1364 students completing the programme. There are currently 4
schools from the Ōtara-Papatoetoe
Local Board area participating in the YES programme.
Local Jobs and Skills
Hubs
26. ATEED is the regional partner for the network of Auckland Jobs and
Skills Hubs. These multi-agency hubs support employers at developments where
there is a high and sustained demand for local labour and skills development.
The Auckland network includes Ara (Auckland Airport development), CBD (Wynyard
Quarter and city centre development), and Tāmaki hubs. The new Manukau and
Northern hubs launched in August of 2019 with new initiatives underway.
ATEED-established City Centre Hub reports a total of 480 people into
employment, 2,092 training outcomes and 14 apprenticeships facilitated as at 28
February 2020. ATEED is the backbone organisation for the CBD Jobs and Skills
Hub, where Māori represented over a third (36 percent) of job placements
towards a 40 percent target. ATEED provided funding to CRL Progressive
Employment programme for at risk youth supporting training and developing
capability within businesses. Five of six youth graduated the 18-week
programme in October into jobs; evaluation report received which shows
programme delivered excellent results.
Offshore talent
attraction
27. The
Auckland Smart Move Q1-Q2 campaign, launched in July with Immigration New
Zealand resulted in 2,126 tech and construction job applications from high-skilled
offshore migrants, reaching more than 121,000 offshore high-skilled
professionals.
Destination
North,
West, South East and Gulf area destination management and marketing activity
28. Over the period, the ATEED
Tourism Innovation Team has cemented its highly effective regional cluster and
program development. The city is managed on a North/West and Great Barrier area
and South/East/Central and Waiheke area. This is a proactive programme that is
generating success and clustering of businesses capability, skills and delivery
across the entire city. Results are visible and reported, including:
· East/South and North/West visitor maps
· A Tourism Innovation Partnership
Fund which identifies and focuses on capability building and content & product development
· Groups include the Franklin
Tourism Group, now closely aligned with East Auckland Tourism, the
Waiheke Tourism Cluster, the Matakana Cluster and the Waitakere Ranges Cluster
as well as more bespoke groups on Great Barrier and specific territories.
· Project & opportunity
awareness for operators
· Regional
showcase days, product
awareness and updates, site familiarity
visits (Famils), and opportunity discussions
· Innovation
sessions with topics such as capability building for smaller operators,
common issues and themes, key
takeaways, and networking opportunities
29. The Auckland Visitor Survey Insights Report is
the culmination of significant development in qualitative and quantitative data
capture across all of Auckland. The report identifies the region by main areas,
north, south, east, west, and gulf islands, and delivers a valuable and timely
insight into visitors’ characteristics, behaviour, experience and
perceptions of the Auckland region. This report will be available for local
board access in the New Year.
Regional
destination management and marketing activity
30. Auckland
cruise ship activity for the year 2018/19 reported growth for Auckland with
visitor expenditure of $192.5m (note: this is not the GDP figure previously
taken from Cruise NZ as it is no longer available). This is up from $145m in
2017/18. Passenger numbers in 2018/19 were up to 238,000 from 211,000 in
2017/18
31. It
was a strong six months of highly visible activities designed to attract
visitors from overseas and around New Zealand to Auckland using various
platforms:
· Social media
including Instagram @Visitauckland.
· Media and PR including Auckland
Insider article. Best escapes for a long weekend and Appetite for Auckland.
Online Food stories.
· Marketing Programs such as the Australian ‘Short
Break to Auckland’ campaign in October 2019.
· Collateral to continue in the AA
Auckland Visitor Summer Guide 2019 -2020.
· Creating a B-roll of striking footage and images of Tāmaki
Makaurau for free use by tourism operators and promoters across the Auckland
region and the gulf.
· Focus was also given to Trade and Content development
including Elemental AKL 2020.
32. Māori
Tourism Development activity that may be relevant to local boards:
ATEED
continued to support and advocate for the development of new Māori tourism
experiences and unique marketing opportunities in support of the priorities
contained in the Destination AKL 2025 strategy.
33. Maori
Tourism Innovation Partnership Programme – Pilot
In alignment to the Destination AKL
Strategy, ATEED has development a new Tourism Innovation Partnership fund to
enable and support sustainable growth of Maori Tourism in Tāmaki Makaurau.
Funding is available to Iwi, Hapū, Marae, Urban Māori Authorities and
Māori Tourism collectives to apply for during the 19/20 financial year. So
far, we have supported the following two initiatives:
i) Ngai Tai ki Tamaki/Te Haerenga have been awarded $25,000 to develop
and promote day tours to Rangitoto and Motutapu through walking and e-bike
tours.
ii) Te Manu Taupua (with support from the Tupuna Maunga Authority &
Nuu Limited) have been awarded $20,000 to grow digital capacity and capability
to amplify the cultural narratives of Tāmaki Makaurau. These resources
will then be used to educate and develop cultural competency within
Auckland’s tourism industry.
34. Examples
of separate local board area activity includes:
· Waitematā - Feasibility
study for a Māori Cultural Centre
RFA,
ATEED and Panuku in partnership with mana whenua (in particular, Ngāti
Whātua Ōrākei, Ngāti Pāoa and Te Kawerau a Maki) are
in the final stages of finalising a feasibility study for a Māori Cultural
Centre, with a penultimate draft being circulated internally. The cultural
centre is closely linked to the City centre work being
undertaken by the Auckland Design Office.
· Ōtara-Papatoetoe - Elemental – Te Ahi Kōmau Event
ATEED, in collaboration with Panuku are
supporting The Cause Collective and Papatūānuku Marae in the delivery
and marketing of an indigenous food and cultural storytelling event as apart of
Elemental 2020 programme.
· Albert-Eden – Whau Café
In collaboration with the Tūpuna
Maunga Authority, ATEED supported the marketing and promotion of a new
Māori centred café and visitor centre called Whau Café
located in the historic kiosk on Maungawhau. Whau Café officially opened
to the public in December 2019 and has been successfully operating since.
· Rodney - Capability Development
ATEED is supporting Te Hana Community
Development Charitable Trust with the re-prioritising of their commercial tourism
aspirations and product development. ATEED is also involved in the Auckland
Council working group, to support Te Hana with renewing and re-accessing the
lease model as well and supporting further community engagement focused
initiatives.
Delivered,
funded and facilitated events
35. During
the period, the inaugural Elemental AKL winter festival was held 1-31 July.
There were 67 events across the region, and 120 restaurants that took
part through Elemental Feast. The new festival generated more than 1000
media stories.
36. ATEED
delivered the Auckland Diwali Festival which was held at Aotea Square and Upper
Queen Street from 12-13 October 2019. Approximately 65,000 people attended, up
9% from an estimated 59,990 in 2018. The festival had more than 40 food
stallholders, more than 50 hours’ live entertainment and over 200
performances.
37. ATEED
led the cross-council communications and programme implementation of the 2019
New Year’s Eve coverage to alert Aucklanders and visitors to the road closures,
extra public transport options, event highlights and TV viewing options, with
positive feedback received.
38. During
the period, residents of the Albert-Eden Local Board area were also able to
enjoy events funded or facilitated by ATEED across the Auckland region,
including the New Zealand International Film Festival, ASB Auckland Marathon,
the Virgin Australia Supercars Championship, The Food Show, New Zealand Fashion
Week, the ITM Auckland SuperSprint, Taste of Auckland, EQUITANA Auckland, 19/20
Nacra/49ers Class Sailing World Champs, Wondergarden, Auckland On Water Boat
Show.
39.
A full schedule of major events is available on ATEED’s website, aucklandnz.com
Go With Tourism
40. Go
with Tourism (GWT) is a jobs-matching platform that targets young people (18-30
years) and encourages them to consider a career in Tourism. In 2019, Go with
Tourism was rolled out nationally with launches in Queenstown and Wanaka. The
platform signed over 300 businesses for the first time in the 6 months between
July and December 2019.
41. The
most popular industries in the GWT programme in Auckland (as classified by
ANZSIC code) were Accommodation and Food Services (61%), Arts and Recreation
Services (19%), Transport, Postal and Warehousing (5%), and Administrative and
Support Services (5%).
42. In
Ōtara-Papatoetoe Local
Board, 2 businesses have signed up to use the platform out of a total of 165 in
the Auckland region.
Tauākī whakaaweawe
āhuarangi
Climate impact statement
43. The proposed decision to receive the six-monthly report has no
impact on emissions or climate change. ATEED assesses and responds to any
impact that our initiatives may have on the climate on a case-by-case basis.
Ngā whakaaweawe me
ngā tirohanga a te rōpū Kaunihera
Council group impacts and views
44. ATEED
assesses and manages our initiatives on a case-by-case basis and engages with
the Council group where required.
Ngā whakaaweawe
ā-rohe me ngā tirohanga a te poari ā-rohe
Local impacts and local board views
45. Local
Board views are not sought for the purposes of this report. Local Board views
were sought for some of the initiatives described in this report.
Tauākī whakaaweawe
Māori
Māori impact statement
46.
The proposed decision to receive the six-monthly report has no impact on
Māori. ATEED assesses and responds to any impact that our initiatives may
have on Māori on a case-by-case basis.
Ngā ritenga
ā-pūtea
Financial implications
47. The
proposed decision of receiving the report has no financial implications.
Ngā raru tūpono me
ngā whakamaurutanga
Risks and mitigations
48. The proposed
decision to receive the six-monthly report has no risk. ATEED assesses and
manages any risk associated with our initiatives on a case-by-case basis.
Ngā koringa ā-muri
Next steps
49. ATEED
will provide the next six-monthly report to the Local Board in August 2020 and
will cover the period 1 January to 30 June 2020.
Ngā tāpirihanga
Attachments
There are no attachments for
this report.
Ngā kaihaina
Signatories
|
Author
|
Stephanie Sole, Strategy and Planning
(ATEED)
|
|
Authorisers
|
Quanita Khan, Manager Operational
Strategy and Planning (ATEED)
Victoria Villaraza - Relationship Manager,
Mangere-Otahuhu and Otara-Papatoetoe Local Boards
|
