I hereby give notice that an ordinary meeting of the Auckland City Centre Advisory Board will be held on:
Date: Time: Meeting Room: Venue:
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Monday, 29 August 2022 3.00pm Reception Lounge, Level 2 Auckland Town Hall 305 Quen Street Auckland |
Ngā Hui a te Poari Kaitohutohu mō te Pokapū o Te Tāone Nui o Tāmaki Makaurau / Auckland City Centre Advisory Board OPEN AGENDA
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MEMBERSHIP
Chairperson |
Mr Andrew Gaukrodger |
Corporate sector |
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Deputy Chairperson |
Mr James Mooney |
Urban design/institute of architects |
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Members |
Ms Noelene Buckland |
City Centre Residents Group |
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Cr Pippa Coom |
Waitematā and Gulf Ward Councillor, Auckland Council |
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Mr George Crawford |
Property Council of NZ |
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Cr Chris Darby |
Auckland Council (Mayor’s alternate) |
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Mayor Hon Phil Goff, CNZM, JP |
Auckland Council |
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Mr Matt Harray |
Retail sector |
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Mr Jamey Holloway |
Business Improvement District |
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Mr Mark Kingsford |
Corporate sector |
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Dr Erik Lithander |
Tertiary sector (University of Auckland) |
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Ms Tania Loveridge |
Business Improvement District |
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Mr Nigel Murphy |
Tertiary sector (Auckland University of Technology) |
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Mr Richard Northey |
Waitematā Local Board, Auckland Council |
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Mr Antony Phillips |
City Centre Residents Group |
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Ms Anahera Rawiri |
Ngāti Whātua Ōrākei |
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Mr Patrick Reynolds |
Transport representative |
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(Quorum 8 members)
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Mike Giddey Kaitohutohu Mana Whakahaere / Governance Advisor 24 August 2022 Contact Telephone: +64 9 890 8143 Email: mike.giddey@aucklandcouncil.govt.nz Website: www.aucklandcouncil.govt.nz |
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Terms of Reference
1. These terms of reference set out the roles, responsibilities and working arrangements for the Auckland City Centre Advisory Board.
2. The board is a key advisory body, with no decision-making or autonomous budgetary authority.
3. The board will assist the Auckland Council, specifically the Governing Body and the Waitematā Local Board and Auckland Council Controlled Organisations to oversee and be a key advisor to the Auckland Council on achieving the vision and strategic outcomes of the Auckland Plan, the City Centre Masterplan, the expenditure of the city centre targeted rate and city centre issues.
Membership:
Includes one councillor and one local board member.
The board should include members who can provide expert advice on many areas including transport, landscape, environment and youth sectors. The membership includes a position for Mana Whenua. Representatives from CCOs may be board members without voting rights. The number of the board members should be between 16 and 21 at any time.
The new panel’s term should end one month prior to the next local government elections in 2022. The membership of the panel may be rolled over for more than one electoral term of three years.
Purpose of City Centre Targeted Rate
The City Centre targeted rate is to help fund the development and revitalisation of the city centre. The rate applies to business and residential land in the City Centre area.
The City Centre redevelopment programme aims to enhance the city centre as a place to work, live, visit and do business. It achieves this by providing a high-quality urban environment, promoting the competitive advantages of the city centre as a business location, and promoting the city centre as a place for high-quality education, research and development. The programme intends to reinforce and promote the city centre as a centre for arts and culture, with a unique identity as the heart and soul of Auckland. The rate will fund expenditure within the following activities: Regional planning; Roads and footpaths; Local parks, sports and recreation.
The targeted rate will continue until 2024/2025 to cover capital and operating expenditure generated by the projects in the City Centre redevelopment programme. From 2016/2017, unspent funds from the targeted rate have been used to transition the depreciation and consequential operating costs of capital works to the general rate so that from 2019/2020 these costs will be entirely funded from general rates.
Auckland City Centre Advisory Board 29 August 2022 |
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1 Apologies 5
2 Declaration of Interest 5
3 Confirmation of Minutes 5
4 Extraordinary Business 5
5 City Centre targeted rate portfolio delivery update 7
6 Destination Marketing for the City Centre 29
7 Auckland City Centre Advisory Board forward work programme 2022 111
8 Consideration of Extraordinary Items
Apologies from Mr G Crawford, Mr M Kingsford and Mayor P Goff have been received.
Members are reminded of the need to be vigilant to stand aside from decision making when a conflict arises between their role as a member and any private or other external interest they might have.
That the Auckland City Centre Advisory Board: a) confirm the ordinary minutes of its meeting, held on Monday, 27 June 2022, as a true and correct record.
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Section 46A(7) of the Local Government Official Information and Meetings Act 1987 (as amended) states:
“An item that is not on the agenda for a meeting may be dealt with at that meeting if-
(a) The local authority by resolution so decides; and
(b) The presiding member explains at the meeting, at a time when it is open to the public,-
(i) The reason why the item is not on the agenda; and
(ii) The reason why the discussion of the item cannot be delayed until a subsequent meeting.”
Section 46A(7A) of the Local Government Official Information and Meetings Act 1987 (as amended) states:
“Where an item is not on the agenda for a meeting,-
(a) That item may be discussed at that meeting if-
(i) That item is a minor matter relating to the general business of the local authority; and
(ii) the presiding member explains at the beginning of the meeting, at a time when it is open to the public, that the item will be discussed at the meeting; but
(b) no resolution, decision or recommendation may be made in respect of that item except to refer that item to a subsequent meeting of the local authority for further discussion.”
Auckland City Centre Advisory Board 29 August 2022 |
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City Centre targeted rate portfolio delivery update
File No.: CP2022/12646
Te take mō te pūrongo
Purpose of the report
1. To update the Auckland City Centre Advisory Board on the delivery of the city centre targeted rate portfolio for the financial year ended 30 June 2022.
Whakarāpopototanga matua
Executive summary
2. The
city centre targeted rate portfolio budget 2021/2022 was considered by the
Auckland City Centre Advisory Board at its 30 November 2020 meeting (resolution
CEN/2020/49).
The portfolio delivers outcomes that support the City Centre Masterplan,
creating a vibrant, accessible, and inclusive city centre that supports public
transport, walking, cycling and responds to growth.
3. The Auckland City Centre Advisory Board has the opportunity to provide feedback on the portfolio every three years as part of the Long-term Plan process. The next opportunity for ACCAB to provide feedback on years 2024 onwards will be during the next Long-term Plan process starting in 2023.
4. Key achievements for the financial year (ended 30 June 2022) that are supported by the city centre targeted rate are outlined below.
· The completion of Federal Street between Wellesley Street and Mayoral Drive, and the Sale Street - Te Maharatanga O Ngā Wai placemaking project. Construction is underway for the Wai Horotiu Queen Street project, Myers Park Underpass, and Galway Street between Commerce Street and Te Komititanga. Planning continues for Te Hā Noa Victoria Street Linear Park with construction scheduled to start in early 2023.
· A major activation and promotional programme was delivered to help attract Aucklanders back to the city centre. Developed in collaboration with a wide range of city centre partners, highlights included Christmas at Te Komititanga, the City of Colour festival and Matariki ki te Manawa
· Conversations led by Auckland Council with thought leaders, academics, and industry representatives about the potential of the city centre, barriers to change and opportunities to lead towards a sustainable future as part of Te whakahou i tō tātou pokapū tāone: Regenerating our city centre. This work will inform the development of the City Centre Masterplan implementation plan over the coming months, which will be led by Eke Panuku as the lead agency for the city centre.
· The discretionary funding supported increased destination marketing, initiatives to improve perceptions of safety in the city centre, support for expanded outdoor dining in partnership with Heart of the City and Karangahape Business Association, research to increase understanding of the experiences of city centre residents, and increased activation for residents.
5. At the advisory board meeting on 29 August 2022, Staff will give a presentation about the status of projects funded by the city centre targeted rate. A summary is provided as Attachment A.
6. A summary of the city centre targeted rate budget and expenditure for financial year 2021/2022 is provided in Attachment B.
7. Also at the 29 August meeting, members will be invited to share feedback on priority areas for the up to $500,000 discretionary funding allocation in 2022/2023.
8. The Auckland City Centre Advisory Board will continue to be updated on the city centre targeted rate portfolio programme as it progresses.
Recommendation/s
That the Auckland City Centre Advisory Board:
a) note the City Centre Targeted Rate portfolio delivery update.
Horopaki
Context
9. Auckland City Council established the city centre targeted rate in the 2004/2005 financial year to help fund the development and revitalisation of the city centre. The rate is applied to business and residential land in the city centre and is expected to yield approximately $22.5 million over the 2022/2023 financial year.
10. The city centre targeted rate is used to help fund the development and revitalisation of the city centre and aims to enhance the city centre as a place to work, live, visit and do business. It funds programmes that:
11. contribute to a high-quality urban environment
12. promote the competitive advantages of the city centre as a business location
13. promote the city centre as a place for high-quality education, research, and development.
14. The Auckland City Centre Advisory Board advises Auckland Council on the alignment of the city centre targeted rate investment portfolio to the needs of the city centre. The advisory board also provides advice on council’s strategies, policies, plans, bylaws, and programmes in relation to city centre development as well as key issues and opportunities to support city centre outcomes.
15. The city centre targeted rate portfolio budget 2021/2022 was considered by the Auckland City Centre Advisory Board at its 30 November 2020 meeting (resolution CEN/2020/49).
16. The portfolio delivers outcomes that support the City Centre Masterplan and create a vibrant, accessible, and inclusive city centre that supports public transport, walking, cycling and responds to growth.
17. The Auckland City Centre Advisory Board has the opportunity to provide feedback on the portfolio every three years as part of the Long-term Plan process. The next opportunity for the board to provide feedback on years 2024 onwards will be during the next Long-term Plan process starting in 2023.
18. An update on the city centre targeted rate portfolio and budget was provided to the advisory board at its 28 February 2022 (resolution CEN/2022/7).
19. This report is to update the advisory board on the status of city centre targeted rate projects for the financial year ended 30 June 2022.
Tātaritanga me ngā tohutohu
Analysis and advice
20. The total forecast city centre targeted rate expenditure for 2022/2023 is shown below in Table 1.
TABLE 1: City centre targeted rate expenditure for financial year 2022/2023
Budget type |
2021/2022 expenditure |
Capex |
$18,119,499 |
Opex |
$5,794,330 |
Total |
$23,913,829 |
21. Increased construction costs due to ongoing inflationary market forces associated with COVID-19 and labour and material shortages continue to impact on the city centre targeted rate portfolio.
22. Ongoing strategies to mitigate the above pressures include careful scope management, early procurement, material substitution, increased contingency planning, increased escalation allowances in budgets and the reprioritisation of construction projects.
23. Key achievements for the financial year ended 30 June 2022, supported by the city centre targeted rate are as follows:
Upgrading public spaces
· Construction for the Myers Park Underpass project started in May 2022 and is scheduled for completion in early 2023. The project will deliver an accessible, safe, and prominent entrance into Myers Park.
· Public engagement for first stage of the Te Hā Noa project, between Albert Street and Kitchener Street, ran from 6 October to 9 November 2021 with 143 people and key stakeholders providing their feedback. The resource consent application was lodged in February 2022. Construction is planned to start in early 2023 to align with the City Rail Link works. Te Hā Noa will see Victoria Street transformed into a thriving place for movement, rest, and recreation. It will be a place that connects and embraces our diverse and growing city centre, providing a streamlined and greener link across the city that distinctly reflects Tamaki Makaurau.
· The Federal Street upgrade (Mayoral to Wellesley Street) was completed in July 2022, the latest section of the city centre’s laneway circuit. The laneway circuit will open up our urban spaces, providing routes with good pedestrian access, increased cycleway access and new outdoor areas to be enjoyed.
· Construction started in July 2022 on the final section of Galway Street, between Te Komititanga and Commerce Street. The upgrade will complete the transformation from a road corridor to a high-quality pedestrian focused street. The works are planned for completion by the end of the 2022 calendar year.
· Physical works for Wai Horotiu Queen Street, between Wellesley Street to Mayoral Drive, was completed in July 2022. The Essential Vehicle Area went live on 5 July 2022. Construction is underway between Shortland Street and Wellesley Street and this will continue through to November 2022. The project is a key step towards the City Centre Masterplan vision and will deliver incremental pedestrian priority and network changes while we plan for the future, in parallel with major infrastructure works such as the City Rail Link.
· The Te Maharatanga o Ngā Wai Sale Street placemaking project was completed in November 2021. This project used Māori design and sustainable design principles to highlight forgotten urban waterways while improving public amenity. In addition to the on-street enhancements, Te Kaunihera o Tāmaki Makaurau / Auckland Council piloted an innovative mana whenua partnership approach with Ngāti Whātua Ōrākei and provided a unique education, mentoring and collaboration platform for young Māori kaitiaki.
Supporting the recovery of the city centre
24. The impacts of COVID-19 on the city centre continue to be seen, with pedestrian counts and retail spend still significantly lower than pre-pandemic levels.
25. Due to the COVID-19 Protection Framework, public gatherings were limited for a portion of the 2021/2022 financial year. Despite this, the City Centre Activation and Placemaking Programme delivered by Auckland Council (funded by the city centre targeted rate) enabled a wide range of initiatives to support the recovery of the city centre. City centre targeted rate investment was supplemented by government funding through the Reactivate Tāmaki Makaurau Local Activation Fund and partnerships with commercial partners and the business improvement districts to deliver a programme triple the value of previous years.
26. Highlights of the 2021/2022 City Centre Activation and Placemaking programme included:
· The Christmas Light Show - a large scale projected light show that illuminated the 55-metre-wide façade of the Chief Post Office building in Te Komititanga, in partnership with Heart of the City and Commercial Bay. More than 41,000 people attended the event in the three weeks leading up to Christmas Eve 2022. The event generated prominent media attention as the key public Christmas activity for the region when the city emerged from COVID alert level 3 restrictions on 2 December 2021.
· The inaugural City of Colour Festival was a three-week programme in May 2022 featuring more than 50 light and art installations in the Viaduct Harbour, Silo Park, Britomart, Commercial Bay, Te Komititanga, Vulcan Lane, High Street district and Queen Street. Co-curated by award-winning designer Angus Muir and Barbara Holloway of Auckland Council and in partnership with Heart of the City, the festival was designed to attract Aucklanders back to the city centre as the city moved through the COVID-19 Protection Framework traffic light levels, and to create good news stories to challenge the negative narratives perpetuating at that time. Nationwide media coverage reached an estimated 3.79 million people, and pedestrian counts increased by up to 15 percent on key weekends during the festival.
· The city centre’s 2022 Matariki ki te Manawa programme in June and July 2022 also featured a wide range of city centre partners and was delivered in partnership with Ngāti Whātua Ōrākei and Heart of the City. Matariki Tūrama (lighting installations on Queen Street) drove a noticeable uplift of footfall on Queen Street and received wide acclaim for bringing Māori culture and design into the spotlight. The spectacular Pakiata Matariki, with Heart of the City, Commercial Bay and Britomart, was a projected light show that illuminated the front of the Central Post Office in Te Komititanga. It welcomed more than 8,000 people over the Matariki public holiday weekend.
Supporting the regeneration of the city centre
27. In addition to the changes accelerated by the COVID-19 pandemic, there are changes that society will face over the next 20 to 100 years that we need to start thinking about and responding to now, such as climate change and sustainable economic wellbeing.
28. Te whakahou i tō tātou pokapū tāone: Regenerating our city centre is a long-term programme focussed on harnessing the potential of Te Pokapū Tāone o Tāmaki Auckland’s city centre. Between November 2021 and May 2022, Auckland Council led conversations with thought leaders, academics, and industry representatives about the potential of the city centre, barriers to change and opportunities to lead towards a more resilient and sustainable future for the city centre. The purpose of this work was to gather initial ideas about what would be required to prepare the city centre for a future that is sustainable, equitable, resilient, and prosperous.
29. This work will help inform the development of the City Centre Masterplan implementation plan over the coming months, which will be led by Eke Panuku as the lead agency for the city centre.
Responding to emerging needs and opportunities
30. Each year there is an allocation of funds to enable responses to emerging needs or opportunities in the city centre. In September 2021, the advisory board identified key themes for the use of this funding in 2021/2022, which were:
· additional activation and events aimed at attracting people back to the city centre
· targeted business support, and help for businesses to access those services
· addressing perceptions of safety
· attracting workers and students back to the city centre
· encouraging public transport use
· supporting the city centre as a great place to live
· research into the future potential of the city centre.
31. Specific initiatives supported from this funding allocation in 2021/2022 were:
· increased destination marketing, delivered by Heart of the City
· initiatives to improve perceptions of safety in the city centre, such as pilots of increased security patrols, student-focused ‘safe zone’ events, and addressing vandalism
· support for expanded outdoor dining, in partnership with Heart of the City and Karangahape Business Association
· development of research to increase understanding of the experiences of city centre residents
· increased activation for residents.
32. At the advisory board meeting on 29 August 2022, members will be invited to share feedback on whether these key themes should continue into the 2022/2023 year.
33. There is up to $500,000 available for allocation in 2022/2023. Decision-making responsibility for the allocation of these funds has been delegated to staff by the Finance and Performance Committee.
Tauākī whakaaweawe āhuarangi
Climate impact statement
34. Programmes in the city centre targeted rate portfolio will continue to consider and mitigate climate change through sustainable procurement, mitigation of heat islands, using recycleable and reusable materials, providing opportunities to improve water treatment, greening the environment (for example, more trees and planters), monitoring and evaluating environmental impacts and usingcompact and low-carbon urban design.
35. Many of the projects achieved through the city centre targeted rate contribute to the goals of Te Tāruke-ā-Tāwhiri: Auckland's Climate Plan, in particular the built environment and transport priority areas. Projects that contribute to these areas include the Essential Vehicle Area, Te Hā Noa, and improvements to make walking, cycling and micromobility safer and more attractive.
36. The city centre targeted rate also allows us to consider the need for physical development in our public spaces and suggest lower impact alternatives to improve the wellbeing of those living, working and visiting the city centre.
Ngā whakaaweawe me ngā tirohanga a te rōpū Kaunihera
Council group impacts and views
37. Projects in the city centre targeted rate portfolio are being delivered by several council group or council-funded organisations, including Auckland Council, Auckland Transport, Watercare, Eke Panuku and City Rail Link Limited.
38. In November 2021, the Planning Committee approved Eke Panuku as the lead agency for the city centre and it became a ‘transform’ priority location. A key deliverable is an integrated implementation plan for the City Centre Masterplan, along with improved and consistent engagement, a clear narrative from the council family and a greater emphasis on design and place leadership.
Ngā whakaaweawe ā-rohe me ngā tirohanga a te poari ā-rohe
Local impacts and local board views
39. The Waitematā Local Board has previously been supportive of the city centre targeted rate portfolio and has co-funded several projects (such as the Myers Park underpass). The City centre targeted rate investment portfolio contributes to the Waitematā Local Board plan:
· Outcome 1: Māori are empowered, and their identity and culture is visible.
· Outcome 2: Connected communities that are inclusive, accessible, and equitable
· Outcome 3: High quality urban development that has accessible, versatile, and sustainable public and private spaces
· Outcome 4: Outcome 4: Waitematā is future-focused, green, and resilient to climate change
· Outcome 5: Sustainable transport network that is safe and accessible
· Outcome 6: Waitematā businesses are sustainable, innovative, and prosperous.
40. The Waitematā Local Board receives regular updates through memorandums, monthly workshops, and reports at its business meetings on city centre targeted rate portfolio projects.
Tauākī whakaaweawe Māori
Māori impact statement
41. The city centre targeted rate portfolio includes a programme that promotes partnership with mana whenua on city centre projects.
42. Māori outcomes delivered by the city centre targeted rate portfolio are managed at the project level, with each project responsible for delivering on their individual outcomes.
43. The city centre targeted rate is being used to contribute to Māori outcomes by highlighting our unique cultural heritage by incorporating Māori design elements and achieving better environmental outcomes for Tāmaki Makaurau, which is a shared priority of Auckland Council and mana whenua.
44. Mana whenua consultation occurs as part of the development and delivery process in city centre projects through the monthly Infrastructure and Environmental Services Mana Whenua Kaitiaki Hui and other project specific hui or partnerships.
45. Programmes within the portfolio incorporate te reo Māori, and Māori design for unique architectural and spatial design responses.
Ngā ritenga ā-pūtea
Financial implications
46. The city centre targeted rate budget was approved as part of the Annual Plan process by the Governing Body at its meeting in June 2022 (GB/2022/62)
47. All projects within the city centre targeted portfolio are funded within existing approved budgets.
48. The city centre targeted rate forms an important part of city centre spend, complementing general rates as set out in the Long-term Plan 2021-2031.
Ngā raru tūpono me ngā whakamaurutanga
Risks and mitigations
49. COVID-19 continues to impact on project delivery schedules.
50. There is significant cost volatility in the construction markets that could change the projects costs. Ongoing strategies to mitigate/adapt to this cost volatility include:
· careful scope management
· early procurement
· material substitution
· increased contingency planning
· increased escalation allowances in budgets
· reprioritisation of construction projects.
51. Auckland Council, Auckland Transport, Eke Panuku, Watercare, City Rail Link Limited and the Link Alliance are continuing to work together to integrate the projects and to minimise disruption to the city during construction.
Ngā koringa ā-muri
Next steps
52. Staff will continue to provide updates on the city centre targeted rate portfolio programme, with the next bi-annual update due in February 2023.
Attachments
No. |
Title |
Page |
a⇩ |
City Centre Targeted Rate portfolio projects update |
15 |
b⇩ |
City Centre Targeted Rate portfolio budget update |
27 |
Ngā kaihaina
Signatories
Author |
Jenny Larking – Head of City Centre Programmes |
Authoriser |
John Dunshea - General Manager Development Programmes Office |
Auckland City Centre Advisory Board 29 August 2022 |
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Destination Marketing for the City Centre
File No.: CP2022/12653
Te take mō te pūrongo
Purpose of the report
1. To receive accountability reports from Heart of the City and Karangahape Road Business Association for 2021/2022 destination marketing funding.
2. To seek feedback on a further one-year increase for destination marketing for the 2022/2023 financial year
3. To seek feedback on the proposals for funding from Heart of the City, Karangahape Road Business Association and Tātaki Auckland Unlimited.
Whakarāpopototanga matua
Executive summary
4. The city centre targeted rate has supported destination marketing initiatives since 2008. As per previous years, in 2021/2022 Heart of the City and the Karangahape Road Business Association were engaged to deliver destination marketing services, made possible by funding from the city centre targeted rate.
5. Each business association is required to complete annual accountability reporting for the funds paid for this purpose. Their reports for 2021/2022 are attached for the advisory board’s reference (Attachments A and B). They have met the requirements to be considered for further funding.
6. An allocation of $440,000 per year for destination marketing is forecast in the city centre targeted rate portfolio until 30 June 2025 (resolution CEN/2019/35).
7. Both business associations have submitted proposals for destination marketing services in the 2022/2023 year. Their proposals are included in their reports attached, and representatives will present in person at the advisory board meeting.
8. Tātaki Auckland Unlimited is Auckland’s economic development agency, which includes responsibility for promoting Auckland as a region. More recently, Tātaki Auckland Unlimited has reaffirmed their commitment to supporting the recovery of the city centre specifically. Tātaki is therefore collaborating with Auckland Council and Eke Panuku on recovery initiatives.
9. Tātaki Auckland Unlimited has proposed two additional destination marketing initiatives for support in 2022/2023:
a. to promote the city centre to cruise ship visitors
b. to unlock Tourism New Zealand funding to promote Auckland’s city centre as a ‘Central Entertainment District’.
10. The total cost of proposals from Heart of the City, Karangahape Road Business Association and Tātaki Auckland Unlimited exceeds the budget amount currently allocated in financial year 2022/2023.
11. Staff are seeking feedback on a further one-year increase for destination marketing for the 2022/2023 financial year. Staff are also seeking the advisory board’s feedback on the proposed destination marketing initiatives.
12. Decision-making authority for allocating destination marketing funds to specific service providers sits with staff, who seek the advisory board’s insights to inform the decision-making.
13. The opportunity to consider longer-term increases in funding for destination marketing will be during the next Long-term Plan process, starting in 2023.
Recommendation/s
That the Auckland City Centre Advisory Board:
a) receive the accountability reports for 2021/2022 destination marketing funding from Heart of the City and Karangahape Road Business Association
b) support allocation of funds in the city centre targeted rate portfolio budget in 2022/2023 to enable increased contributions to destination marketing.
Horopaki
Context
City centre targeted rate support for destination marketing
14. The purpose of the city centre targeted rate is to help fund the development and revitalisation of the city centre and it aims to enhance the city centre as a place to work, live, visit and do business. It achieves this by providing a high-quality urban environment, promoting the competitive advantages of the city centre as a business location, and promoting the city centre as a place for high-quality education, research and development.
15. Destination marketing contributes to the city centre targeted rate outcomes of “promoting the competitive advantages of the city centre”, “enhancing the central city environs” and “a centre for arts and culture”.
16. The city centre targeted rate portfolio budget endorsed by the Auckland City Centre Advisory Board at its 30 November 2020[1] meeting (resolution CEN/2021/23) included annual budget allocations for destination marketing services delivered on behalf of council by:
· Heart of the City: $400,000
· Karangahape Road Business Association: $40,000
17. In the 2021/2022 financial year, $280,000 of additional budget was allocated for destination marketing to support the city centre to respond to the impacts of COVID-19. The additional budget was drawn from the $500,000 Additional Programme Fund budget line, and delivered on behalf of council by the two business improvement districts:
18. The endorsed portfolio budget also includes an allocation of $500,000 per year for the ‘Additional Programme Fund’. In 2021/2022, $280,000 from this budget line was allocated for additional destination marketing funding to support the city centre to respond to the impacts of COVID-19:
· Heart of the City: $250,000
· Karangahape Road Business Association: $30,000
19. There is $500,000 currently available in the Additional Programme Fund for 2022/2023.
Current challenges for the city centre
20. The impacts of COVID-19 continue to be felt on the city centre, and foot traffic in the city centre remains significantly below pre-pandemic levels, as shown in Figure 1:
Figure 1: Monthly Pedestrian Counts in the City Centre 2018-2022
21.
The Eke Panuku-led City Centre Recovery Plan identifies
‘attraction’ initiatives including destination marketing as a
priority action to help draw people back to the city centre. Recent initiatives
such as the City of Colour festival and associated campaign achieved measurable
increases in visitation to the city centre.
22. The advisory board also identified additional initiatives to attract people back to the city centre as important to support recovery, at their 27 September 2021[2] workshop.
23. The two business improvement districts and the council’s economic development agency are ideally positioned to deliver the destination marketing programme on behalf of the council group.
Tātaritanga me ngā tohutohu
Analysis and advice
Accountability reports for 2021/2022 funding
24. Each business association has submitted an accountability report for their 2021/2022 funding (Attachments A and B).
26. Heart of the City’s destination marketing initiatives centred around Restaurant Month 2021, the Winter 2021 lighting installation, Christmas Festival 2021, Cheap and Cheerful Eats 2022, The City Centre is Happening campaign, City of Colour and Matariki. The outcomes of these initiatives are summarised in Attachment A.
27. In 2021/2022, Karangahape Road Business Association received a total of $70,000, made up of the planned annual destination marketing contract for $40,000, plus a one-off increase of $30,000 to support the area to respond to the impacts of COVID-19.
28. With the $70,000 funding, Karangahape Road Business Association delivered a continuation of the successful Be our Guest advertising campaign and promoted the major Matariki celebration in June 2021. A summary of outcomes is provided in Attachment B.
29. Heart of the City and Karangahape Road Business Association are eligible to be considered for further funding in 2022/2023.
Proposals for ongoing services in 2022/2023
30. The two business associations have submitted proposals for destination marketing services in 2022/2023, to be funded from the city centre targeted rate.
31. Karangahape Road Business Association is proposing a programme for $80,000 in the coming year. This is intended to build on the success of the Be our Guest destination marketing campaign in the post-summer shoulder season, and to promote key events in the Karangahape events programme which provide a mechanism to raise awareness of the unique proposition of the precinct. The $80,000 is equivalent to 40% of their total destination marketing and events spend for the year.
Additional city centre destination marketing activity by Auckland Unlimited
33. Auckland Council’s Economic Development Action Plan 2021-24[3] outlines the council group’s role in Auckland’s economic recovery. Within that plan, Tātaki Auckland Unlimited are responsible for “Destination Tāmaki Makaurau: attracting people and investment”. This includes the coordination of regional and sub-regional destination marketing across the Auckland Council group, with a particular focus on consistency of message to target audiences and aligned marketing spend.
34. Tātaki Auckland Unlimited have specifically committed to working in the city centre and supporting the City Centre Recovery Plan. Tātaki Auckland Unlimited have a dedicated team of destination marketing and product development staff who specialise in destination marketing and promotion. However, their capacity to support is limited by reduced funding since the challenge to the Accommodation Provider Targeted Rate (APTR) and those funds are no longer available.
35. Tātaki Auckland Unlimited have identified two key initiatives that they can drive to benefit the city centre, with the support of the city centre targeted rate:
· Promoting the city centre to cruise ship passengers
· Unlocking Tourism New Zealand investment to promote urban tourism in the city centre
36. If city centre targeted rate funds are not made available for these initiatives, they will not proceed.
City centre targeted rate investment in destination marketing for 2022/2023
37. Proposals received for destination marketing activity in 2022/2023 total $1.04 million.
Table 1: Destination marketing proposals for 2022/2023
Heart of the City |
$650,000 |
Karangahape Road |
$80,000 |
Promotion to cruise visitors |
$110,000 |
Domestic and Australia campaign |
$200,000 |
Total |
$1,040,000 |
38. The Advisory Board has previously endorsed an allocation of $440,000 for distribution this year. A further amount of up to $500,000 is available for reallocation from the Additional Programme Fund budget line. If there is support for all these destination marketing proposals, staff can also review other CCTR programme lines to find funds to accommodate the total amount.
39. At the meeting on 29 August 2022, staff will seek feedback from advisory board members about:
· a potential increase in city centre targeted rate funding for destination marketing for 2022/2023
· the proposals for destination marketing services
40. Decision-making authority for allocating destination marketing funds to specific service providers sits with the General Manager of the Development Programme Office. Staff will seek the advisory board’s insights on the relative priority of the respective proposals to inform the decision.
Tauākī whakaaweawe āhuarangi
Climate impact statement
41. There are no implications for climate change arising from the allocation of the destination marketing budget.
42. In 2019 Auckland Council declared a climate emergency and adopted the Te-Tāruke-ā-Tāwhiri: Auckland’s Climate Plan. The plan is the framework for how Auckland can respond as a region to the threats posed by climate change and calls for Auckland to reduce its transport emissions by 64% in 2030. The plan was launched in December 2020.
43. Both business associations include advice about sustainable transport options in their destination marketing approaches. This is a particular focus of the Karangahape Road campaign which features the new-and-improved facilities for cyclists and bus passengers.
Ngā whakaaweawe me ngā tirohanga a te rōpū Kaunihera
Council group impacts and views
· Heart of the City: $4,782,614
· Karangahape Road Business Association: $457,200
45. Both business associations continue to meet the compliance requirements for their BID targeted rate programmes.
46. In addition to the business associations, various parts of the council group, including Tātaki Auckland Unlimited and the city centre targeted rate-funded City Centre Activation Programme, work independently and in partnership with the business associations to drive activity and visitation.
47. The city centre targeted rate contribution to destination marketing is complementary to other destination marketing initiatives and all parties work strategically to maximise the leverage of their combined resources.
Ngā whakaaweawe ā-rohe me ngā tirohanga a te poari ā-rohe
Local impacts and local board views
48. Support for city centre businesses aligns with Outcome 6 of the Waitematā Local Board Plan 2020[4]: Waitematā businesses are sustainable, innovative and prosperous, specifically the identified key initiatives to support Business Improvement Districts and to leverage opportunities to promote the city as a destination.
Tauākī whakaaweawe Māori
Māori impact statement
49. The decision to allocate funding to destination marketing does not contribute directly to achieving specific Māori outcomes.
50. A large feature of the programmes for both business associations is the Matariki festival. In 2022 Heart of the City led the promotion of Matariki ki te Manawa and were partners in the Pakiata Matariki lightshow in Te Komititanga. Te Karanga ā Hape is Karangahape Road’s major Matariki celebration.
Ngā ritenga ā-pūtea
Financial implications
51. The city centre targeted rate portfolio budget endorsed by the board in November 2021 (resolution CEN/2021/23) includes annual allocations for destination marketing up to 30 June 2025:
· OPEX: Destination Marketing (K Road) $40,000
· OPEX: Destination Marketing (HOTC) $400,000
52. The $500,000 allocated to the ‘Additional Programme Fund’ remains available for distribution in 2022/2023.
53. The next opportunity to consider an increase to base annual destination marketing funding is in preparation for the next Long-term Plan, which begins in 2023.
Ngā raru tūpono me ngā whakamaurutanga
Risks and mitigations
54. The city centre continues to experience significant impacts following COVID-19, with downturns in visitation and associated economic performance. Continued support for destination marketing is a key enabler for the business associations to respond to these impacts. Destination marketing is particularly reliant on city centre targeted rate contributions at this time as the availability of sponsorship, corporate investment and other targeted rates are reduced post COVID-19, so a decision not to fund destination marketing would mean initiatives are unfunded or significantly reduced.
Ngā koringa ā-muri
Next steps
55. After considering the views shared by the Advisory Board, staff will decide how the available funds will be distributed, and staff will action the appropriate agreements. Staff will advise the Advisory Board of the outcome in the next newsletter.
56. Accountability reporting for 2022/2023 funding will be due in August 2023.
Attachments
No. |
Title |
Page |
a⇩ |
Heart of the City proposal Destination Marketing Accountability Report |
37 |
b⇩ |
Karangahape Road Business Association Destination Marketing Accountability Report |
51 |
c⇩ |
Tātaki Auckland Unlimited destination marketing proposal |
105 |
Ngā kaihaina
Signatories
Author |
Natalie Hansby – Manager Development Response |
Authoriser |
John Dunshea - General Manager Development Programmes Office |
Auckland City Centre Advisory Board 29 August 2022 |
|
Auckland City Centre Advisory Board forward work programme 2022
File No.: CP2022/12654
Te take mō te pūrongo
Purpose of the report
1. To provide an update on the status of the Auckland City Centre Advisory Board’s forward work programme.
Whakarāpopototanga matua
Executive summary
2. The Auckland City Centre Advisory Board approved their forward work programme in March 2021.
3. As we approach the end of the current advisory board’s term, it is timely to reflect on the progress made against the work programme over the last 12-18 months.
4. An updated forward work programme is attached to this report including staff comments on the progress against each item.
5. At their 29 August 2022 meeting, advisory board members will be invited to discuss this progress and identify priorities to be considered by the incoming Auckland City Centre Advisory Board for the 2023 forward work programme.
Recommendation/s
That the Auckland City Centre Advisory Board:
a) note progress on its forward work programme.
Attachments
No. |
Title |
Page |
a⇩ |
Auckland City Centre Advisory Board forward work programme - August 2022 update |
113 |
Ngā kaihaina
Signatories
Author |
Tam White – Senior Governance and Relationship Advisor |
Authoriser |
John Dunshea - General Manager Development Programmes Office |
Auckland City Centre Advisory Board 29 August 2022 |
|
ACCAB forward work programme – progress update August 2022
Theme |
Potential topics for inclusion |
ACCAB role |
Status |
Outcome |
City Centre Programme – Transforming Vision to Delivery |
· Develop a common understanding of the status of planned work in the city centre, and how initiatives align to opportunities identified in the City Centre Masterplan |
· Identify priority themes, issues and opportunities for discussion at ACCAB gatherings |
Discussed
at the (18 March 2021)
Portfolio budget was considered at the February 2022 meeting (28 February 2022)
Lead agency appointed in November 2021 |
Auckland Council (DPO) staff led a workshop summarising current workstreams to progress the implementation of the City Centre Masterplan. ACCAB insights from the workshop were published at the 26 July 2021 meeting: - Insights – City Centre Master Plan – City Centre Outcomes - Insights - Transforming Vision to Delivery - Insights - Connected City Centre - ACCAB feedback on the Long-term Plan
An annual budget update was provided at the 28 February 2022 meeting on the city centre targeted rate portfolio as part of the Auckland Council’s 2022/2023 annual plan. The next update is at the August 2022 meeting.
ACCAB has advocated for a city centre lead agency. Planning Committee appointed Eke Panuku as lead agency in November 2021. ACCAB considered and agreed the appointment of a lead agency at its 29 November 2021 meeting. ACCAB received updates from Eke Panuku regarding the lead agency establishment at the 30 May 2022 meeting. ACCAB also received a briefing from Eke Panuku on the recovery plan at its 3 May 2022 workshop. An update was provided at the 27 June 2022 meeting and at the 25 July 2022 workshop.
|
Tāmaki Makaurau – Our place in the world
and
A prosperous city centre
|
· What is the city centre’s unique proposition? (Entertainment, education and employment?) · Character and identity · Recognising and addressing barriers · Attracting workers back to city centre · Auckland as a place for students · Stimulating private sector development – influencing investment, reducing barriers · Flexicity, and the night-time economy · Changing trends in the city centre e.g. COVID, property etc · Māori outcomes · Resilience and development response
|
· Sharing insights on trends and strategic thinking from within respective industries/sectors · Acknowledge outcomes supported through CCTR-funded destination marketing; confirm funding and priorities for 2021/2022 · Input/feedback on plans and priorities
|
Discussed at the May 2021 workshop (31 May 2021)
Destination marketing was discussed at the 26 July 2021 meeting
Priorities for use of discretionary funding were discussed at the September 2021 meeting
|
Councillor Richard Hills hosted a panel discussion featuring: · Nick Hill, CEO – Auckland Unlimited · Dr Lee Beatie, Director of Urban Design programme – The University of Auckland · Kirstin Lacy, Director – Auckland Art Gallery Toi o Tāmaki · Te Aroha Grace – Ngāti Whātua Ōrākei The panel discussion considered current challenges and trends for the city centre, and what a prosperous city centre could mean for Auckland. This was followed by a discussion with ACCAB members.
ACCAB received annual accountability reports and proposals from Heart of the City and Karangahape Business Association at the July 2021 meeting. ACCAB endorsed an increase to destination marketing funding for the 2022 financial year, to support the city centre to respond to the ongoing impacts of COVID-19.
ACCAB provided share insights and discuss opportunities to support the recovery of the city centre at its 27 September 2021 meeting.
|
Continued…
Tāmaki Makaurau – Our place in the world
and
A prosperous city centre
|
|
|
City centre revitalisation and regeneration were discussed at gatherings in November 2021 and May 2022
The National Policy Statement on Urban Development was discussed at a City Centre in Focus session in April 2022
The city centre recovery plan was considered in May 2022
Reimagining Tāmaki Makaurau Auckland was discussed in May 2022
|
At its 29 November 2021 meeting ACCAB received a briefing of from the council group about workstreams to support the revitalisation of the city centre in response to COVID-19. ACCAB were also briefed on the city centre regeneration workstream being led by Auckland Council, a workshop on 28 March 2022. An update was provided at the 30 May 2022 meeting.
Auckland Council’s Plans and Places team briefed members on the implications of the proposed National Policy Statement on Urban Development for the city centre at a joint session with the Waitematā Local Board on 27 April 2022. Members were encouraged to submit feedback via the public consultation process which was underway at that time.
In November 2021 Eke Panuku were appointed to lead a cross-council recovery plan and provided an update to the ACCAB workshop on 3 May 2022. Updates were provided at the 27 June 2022 meeting, and the 25 July 2022 workshop.
ACCAB received a presentation on the Koi Tū report Reimagining Tāmaki Makaurau Auckland: Harnessing the Region's Potential from Auckland Unlimited at the 30 May 2022 meeting. |
Connected city centre
|
· Aotea station surrounds · Karangahape Rd station surrounds · Public transport and other integration with City Rail Link |
· Give feedback on urban realm and integration plans |
Discussed at the April 2021 workshop (3 May 2021)
|
Auckland Council, Auckland Transport and City Rail Link representatives presented on construction sequencing and plans for the areas around the CRL stations. ACCAB members were invited to provide feedback on: · Transport network integration planning · Intended outcomes from over-station developments · How the council family can better support the city centre through this change ACCAB insights from the workshop were published at the 26 July 2021 meeting.
|
Connected city centre
|
· Access for Everyone, including topics such as: - Access and circulation - Operations, loading and servicing - Active modes and end of journey facilities - Symonds St motorway - Downtown car park |
· Input into the A4E programme business case · Understanding implications for key infrastructure decisions · Input/feedback on strategies e.g. loading and servicing
|
Feedback was sought regarding proposed redevelopment of the Downtown car park in March 2021.
Auckland Transport led discussion about Access for Everyone and loading and servicing in May and June 2022
The proposed City Centre Bus Plan was discussed at a City Centre in Focus session in February 2022
|
Eke Panuku and Auckland Transport led an extraordinary workshop with ACCAB on 12 March 2021 to seek feedback on the proposed Downtown Carpark transport outcomes. ACCAB provided informal feedback on the principles, which were endorsed by the Planning Committee on 3 June 2021.
Auckland Transport presented to the workshop on 2 May 2022 with an update on the Access for Everyone programme business case. A further update, along with more detail about loading and servicing plans and how AT are supporting the implementation of the City Centre Masterplan, was provided at the ACCAB meeting on 27 June 2022.
Auckland Transport hosted a combined briefing with Waitematā Local Board members about the City Centre Bus Plan on 14 February 2022. ACCAB members were encouraged to provide feedback via the public consultation process. |
Connected city centre
|
· How transport policy and practice enables the city centre · City centre-wide view and connections between precincts · The contribution of parking and other enforcement
|
· Feedback on transport policy and implementation · Share insights regarding implications for city centre
|
Auckland Transport led a workshop about the Parking Strategy in August 2021
Auckland Transport hosted a City Centre in Focus Session on Proposed Activities in the Road Corridor Bylaw in February 2022
Auckland Transport led discussions about Access for Everyone and loading and servicing in May and June 2022
|
Auckland Transport presented to the 30 August 2021 workshop about the review of the AT Parking Strategy and Access for Everyone. ACCAB gave informal feedback on the approach and were also invited to participate in the public consultation process.
A joint session with the Waitematā Local Board was held on 14 February 2022 to brief members on the proposed Activities in the Road Corridor Bylaw. Members were encouraged to provide feedback through the public consultation process underway at that time.
Auckland Transport presented to the workshop on 2 May 2022 with an update on the Access for Everyone programme business case. A further update, along with more detail about loading and servicing plans and how AT are supporting the implementation of the City Centre Masterplan, was provided at the ACCAB meeting on 27 June 2022. |
Public life
|
Initiatives to advance arts, culture and entertainment, such as: · Aotea Quarter · Wynyard Quarter · Public art · Cultural centre(s) · Activation and placemaking |
· Insights to inform planning · Feedback on progress towards Aotea Quarter and Waterfront plans · Update/feedback on CCTR-funded public art plan and activation programmes
|
Discussed
at the (18 March 2021)
Public Art provided an update in May 2021
|
The Waterfront Plan/Wynyard Quarter briefing was part of the Auckland Council (DPO) staff led a workshop summarising current workstreams to progress the implementation of the City Centre Masterplan. ACCAB insights from the workshop were published at the 26 July 2021 meeting: - Insights – City Centre Master Plan – City Centre Outcomes
A City Centre in Focus joint information session with Waitemata Local Board was held on 5 May 2021. Council’s Public Art team provided an update on the City Centre Public Art Plan and sought informal feedback on proposed priorities for available funding. The approach was endorsed by the Parks, Arts, Community and Events Committee in July 2021.
|
Residential city centre neighbourhoods
|
How can the city centre support high-quality residential experiences? Including… · Transit-oriented development · Community and social infrastructure · Public realm, amenity and open spaces · Homelessness · Antisocial behaviour
|
· Insights to inform planning and initiatives · Understanding private and public sector investment/development · Recognise outcomes of CCTR-funded assertive homelessness outreach pilot
|
Carried forward to next term |
No specific workshops on these topics were possible within the timeframe but topics such as antisocial behaviour and safety concerns were key themes of ACCAB feedback during the period. |
Sustainable city centre
|
· Te Taruki-a-Tawhiti Auckland Climate Plan (incl progress towards ZEA) · Greening the streets |
· Insights/feedback on planning and draft KPIs/ implementation of climate change plan in city centre |
Carried forward to next term |
A specific workshop on this topic was deferred in response to other more pressing priorities, but sustainability considerations and implications of Te Taruki-a-Tawhiti were included in discussions regarding e.g. Access for Everyone, Connected City Centre, regeneration etc. |
How CCMP outcomes are addressed ‘in place’: Wai Horotiu Queen St Valley
|
· The Wai Horotiu Queen Street project · Update on the project status and plan forward · Present on the draft project brief and communication and engagement plan |
· Insights to inform the project brief and communication and engagement plan · Recognise outcomes of CCTR-funded WHQSV Innovating Streets pilot
|
Workshops and meetings about the Queen Street project were held in June 2021, July 2021, December 2021 and February 2022
|
ACCAB provided input into the project at multiple stages including: · feedback on the draft project brief at the ACCAB workshop on 28 June 2021, and the subsequent meeting on 26 July 2021 · at an extraordinary workshop in 13 December 2021, where ACCAB’s support for a city centre targeted rate contribution to fulfil the project scope was affirmed at the 28 February 2022 meeting
Members were also encouraged to participate in public consultation processes, and received regular updates via memo.
|
How CCMP outcomes are addressed ‘in place’: Victoria Quarter
|
· Supporting residential neighbourhoods in Victoria Quarter, including adding green spaces
|
· Insights to inform development of Victoria Quarter programme business case
|
Carried forward to next term
|
Victoria Quarter was included in Kete Wahi presentation at the ACCAB 30 May 2022 meeting. Specific conversation is deferred to the next term.
|
How CCMP outcomes are addressed ‘in place’: Midtown
|
· Midtown programme approach, integration between projects in place to ensure a joined-up result · Te Hā Noa Victoria St linear park |
· Insights/feedback on programme scope and intents · Insights/feedback on Victoria St switch and associated implications · Feedback on next stage of Te Hā Noa planning and design |
Te Hā Noa was discussed in September 2021
The Midtown programme was the focus of specific discussions in November 2021 and July 2022
|
An update on Te Hā Noa – Victoria Park linear park and Wellesley Street Bus improvements provided at the ACCAB meeting on 27 September 2021. Members were encouraged to participate in the public consultation which took place in October 2021.
At the workshop on 1 November 2021, members were invited to provide insights regarding: · gaps and opportunities not yet captured by individual projects within midtown · key issues and pain points foreseen for during construction · opportunities to encourage behaviour change The board’s insights from this session were confirmed at its 29 November 2021 meeting.
The most recent update on the Midtown Programme was provided at the 25 July 2022 ACCAB workshop.
|
[1] https://infocouncil.aucklandcouncil.govt.nz/Open/2021/11/CEN_20211129_AGN_10945_AT.htm#PDF2_ReportName_85384
[2] https://infocouncil.aucklandcouncil.govt.nz/Open/2021/11/CEN_20211129_AGN_10945_AT_WEB.htm