Aotea / Great Barrier Island Destination Management Plan
File No.: CP2022/14365
Te take mō te
pūrongo
Purpose of the report
1. To present the local board with the first iteration of the Aotea /
Great Barrier Island Destination Management Plan for consideration before being
published for ongoing community involvement.
Whakarāpopototanga matua
Executive summary
2. Tātaki
Auckland Unlimited are tasked with the mapping and delivery of destination
management plans (DMPs) to ensure Tāmaki Makaurau/Auckland takes a
holistic approach in planning for recovery of the visitor economy along with
ensuring future plans consider a balanced approach to both marketing and
management of the destination.
3. Robust
destination management plans for local board areas across Tāmaki Makaurau
are planned for curation and delivery to support the identified outcomes and
alignment to Destination AKL 2025 and DARP (Destination Activity Recovery Plan)
for the visitor economy sector.
4. Tātaki
Auckland Unlimited engaged Stafford Strategy to scope, map out and deliver
plans for Aotea/Great Barrier, Waiheke Island and Matakana Coast (East Rodney)
as phase one of this work.
5. The
commitment is to develop plans in a collaborative way, so that they cover and
represent a wide range of stakeholder viewpoints and input. This ensures issues
and opportunities identified within local strategies and consultation with the
council and CCO’s, local residents, businesses and iwi are bought to
light, to ensure the visitor economy is leveraged as a sustainable industry and
founding partnerships are formed.
6. Following
a workshop with mana whenua, the local board and stakeholders it was decided
that with the inclusion of an indicative budget and consideration of
‘natural tranquility’, the first iteration of the Destination
Management Plan would be presented to the Local Board for their consideration
and then the plan be published for ongoing community involvement.
Ngā tūtohunga
Recommendation/s
That the Aotea
/ Great Barrier Local Board:
a) receive the first iteration of the Aotea / Great Barrier Destination
Island Management Plan
b) note further discussions are required for funding the implementation
and way forward of the Aotea / Great Barrier Island Destination Management
Plan.
Horopaki
Context
7. Part
of Tātaki Auckland Unlimited’s mandate has been to work with the
Local Boards, Mana Whenua and tourism stakeholders in developing visitor
economy strategies that enrich both economic and cultural prosperity in
Tāmaki Makaurau. This work has experienced challenges, largely due to the
impacts from Covid19.
8. The
destination management planning approach aims to add economic, environment and
community value balanced with considered marketing and promotional activity so
both host communities and visitor markets thrive in the build back, especially
critical as the sector recovers and then into the future.
9. The
process of developing DMPs will create opportunities including:
· Alignment with
the community aspiration and engagement with the Local Boards Plan
· Delivering
sustainable destination management for Aotea / Great Barrier
· Alignment with
the Destination AKL 2025 Strategy and Destination AKL Recovery Plan
· Alignment with
the national destination management guidelines
· Help guide
Tātaki Auckland Unlimited’s engagement with Local Boards from a
destination management perspective so a consistent and sustainable regional
approach is delivered across the wider Auckland landscape.
Tātaritanga me ngā
tohutohu
Analysis and advice
10. A
workshop was held on 6 September 2022 with mana whenua, local board and key
stakeholders such as Department of Conservation and Destination Great Barrier
Island. Tātaki Auckland Unlimited and Stafford Strategy representatives
discussed the Executive Summary of the Destination Management Plan and next
steps.
11. Agreement
was reached that with the inclusion of an indicative budget and consideration
of ‘natural tranquility’, the first iteration of the Aotea / Great
Barrier Island Destination Management Plan would be presented to the local
board for their consideration and then the plan be published for ongoing
community involvement.
Tauākī whakaaweawe
āhuarangi
Climate impact statement
12. This
work has taken into account and integrated recommendations from
Auckland’s Visitor Economy: Towards a Low-Carbon Future Final Report and
findings from research including Sustainability Perceptions & Measures,
Tourism Business, Tāmaki Makaurau Economic Climate Change Risk Assessment,
Towards Sustainability: Strengthening community dimensions of Auckland tourism,
and Literature Review – Destination Sustainability.
Ngā whakaaweawe me
ngā tirohanga a te rōpū Kaunihera
Council group impacts and
views
13. Further
engagement will be required within council regarding some areas of development
especially in consideration of funding implementation and way forward.
Ngā whakaaweawe
ā-rohe me ngā tirohanga a te poari ā-rohe
Local impacts and local board
views
14. Mana whenua, local board, stakeholder, and wider community views
were captured through hui, stakeholder workshops and surveys.
15. Feedback
was considered and incorporated through the scoping, drafting and finalization
of the Aotea / Great Barrier Destination Management Plan.
Tauākī whakaaweawe
Māori
Māori impact statement
16. Shared governance and partnership approach to the development of
this work was imperative. Mana whenua were invited to be part of the
development of the plan. This opportunity was taken up by representatives of
Ngāti Rehua Ngātiwai Ki Aotea through hui and phone conversations.
Ngā ritenga
ā-pūtea
Financial implications
17. This
project was fully funded by Tātaki Auckland Unlimited and there are no
local board financial implications for this report.
18.
It is noted that funding of the Destination Management Plan did not include
implementation costs. Further discussions are required on how to fund
implementation.
Ngā raru tūpono me
ngā whakamaurutanga
Risks and mitigations
19. There are no risks associated with receiving this report.
Ngā koringa ā-muri
Next steps
20. The Aotea / Great Barrier Island Destination Management Plan will be
published for ongoing community involvement.
21. Discussions will continue between Auckland Council and Tātaki
Auckland Unlimited on how to fund the implementation of the plan and the way
forward.
Ngā tāpirihanga
Attachments
|
No.
|
Title
|
Page
|
|
a⇩
|
Aotea / Great Barrier Island
Destination Management Plan (to be tabled at the meeting)
|
9
|
Ngā kaihaina
Signatories
|
Authors
|
Annie Dundas – Head of Visitor
Economy
Ness Freeman – Destination
Management & Development Manager
Jacqui Fyers - Senior Local Board
Advisor
|
|
Authoriser
|
Glenn Boyd - Local Area Manager
|
